Eric F. Duany

Work Experience

MBA Healthgroup | Independent Consultant South Burlington, VT April 2010-Present

• Hired on a contract basis to analyze and improve a $1,500/month Google Adwords campaign.
• Added conversion coding, and merged the adwords account with Google Analytics to help track ROI.
• Improved landing pages to better match up with keywords, which improved quality score.
• Increased ad frequency, while including calls of action to help increase click-through rates.

Winter Racks LLC | Founder Burlington, VT April 2010-Present

• Created and implemented business plan, for company that utilized search engine marketing and optimization to drive majority of sales.
• Executed search engine marketing tactics, including keyword research and expansion, campaign performance tracking and testing.
• Continually evaluated and improved effectiveness of campaign through bid management, keyword analysis, and spend ratio.
• Utilized social media to drive traffic to the website.
• Utilized web analytics to research effectiveness of website content, and traffic sources

Putnam Investments | Data Analyst Boston, MA September 2008-February 2009

• Excelled at sustaining productive flow of securities through database while maintaining highest levels of data accuracy to facilitate trading within diverse internal systems.
• Analyzed daily/weekly reports, utilizing data to address key issues to improve efficiency.
• Suggested and helped implement an internal wiki database to enhance the update of processes/procedures and streamline search functions.

JP Morgan Chase | Fund Accountant Boston, MA June 2007-September 2008

• Earned recognition for reaching highest levels of accuracy in net asset valuation as well as for consistently exceeding deadline expectations.
• Recommended numerous improvements to standard processes and procedures, resulting in increased productivity as well as optimized client support.
• Exercised knowledge of diverse security types, including TIPS, Futures, Equity, and Fixed Income.

Education

Community College of Vermont, Winooski, VT May, 2010-Present

Web Development and Design Certificate

Johnson State College – Johnson, VT, May 2006

Bachelor of Arts in Business Administration with focus on finance and marketing

Played soccer four years; served as team captain in senior year

Additional Skills

• Proficient in SEO and Google AdWords
• Proficient in HTML, CSS
• Proficient in Adobe Creative Suite software: Photoshop, Dreamweaver
• Proficient in Microsoft Word, Excel and PowerPoint

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