So I recently had a job interview for an SEO position, which was the whole reason I redesigned my website. I was told they would call me in about a week and half, it has been six days, and the waiting is killing me. One of the questions that I keep thinking about is my use of link building, which I admitted to knowing little about, as I had just begun the process of learning about it. I am concerned with my general lack of knowledge of link building, as well as my lack of real world experience in SEO might affect my chances at a second interview, and the job.

My general knowledge of link building as I understand it is minimal, but I have begun to try and learn more about it. Basically what I understand is that a search engine places a lot of emphasis on links to your website. The more links the better, especially if those links are coming from trusted websites with high rankings. The basic way to get people to link to your site is to create content that they will want to link too. The best example I can think of, as well as most logical steps would be, when someone creates a funny blog post. As people discover and learn about the blog they will pass it along to their friends, the most common way to share it will be on Facebook for their friends to click on, or on twitter, as well of course e-mail. The next logical step is that people will submit it to Stumbleupon, Digg, or Reddit, where if the blog makes it to the front page, it will help it become exposed to more people, who will hopefully pass it along through Facebook and twitter, as well as to other people who will blog about it, and create links.

So this got me thinking, I could use the SEO strategies I had already learned, as well as the link building strategies to help propel my Winterracks site in the rankings. However there is a problem, I have absolutely no idea what new content to create for an e-commerce site, I feel that there will need to be a two pronged approach First off I will need to e-mail and try and get as many relevant blogs, and other relevant sites to link to my website, and hopefully talk about it, and generate buzz. I will also need to figure out a way to create content, it could be a blog, where I write about ski and snowboard racks, or try and create something to go viral, but I have no idea what that might be.

Link building is obviously the biggest, and most time consuming part of my SEO plan, but there are other aspects I will need to work on. The first is to determine which keywords to target. The second task is to use some of the SEO methods I did on my last project, “Can I make Google Like Cars?” Since a portion of this website isn’t wordpress, I will need to do some of these tasks by hand such as changing the url slugs, titles, and title descriptions. I will also need to take a hard look at the keyword density, and determine if I need more or less of the keywords I am targeting.

That is all I can think of for now, but I am sure there are other things I can do or will need to do. I however do know that the link building is going to be a very trial and error, and will be doing a lot more research on the best ways to go about it, and what to do in the next week or so.